Digital Marketing MSc
The subject of the Digital Marketing Program is to promote the scientific knowledge of new scientists, graduates of higher education institutions (AEI) and the scientific research in the area of Digital Marketing. In the modern environment of entrepreneurship, the utilization of new digital services regarding the promotion of products and services has become essential. The supremacy of Digital Marketing in comparison to traditional marketing is now established and that is the reason businesses either change their action plans and processes according to the principles and practices of Digital Marketing, or reinforce existing marketing strategies with digital advertising techniques.
Furthermore, in the modern digital age, the Internet of Things (IoT) is established as a system of interconnected devices including tablets, mobile phones, smartphones, home appliances, monitoring systems, production systems, computers, etc., which can communicate and interact with each other using the Internet. Digital Marketing offers businesses the opportunity to be omnipotent through the utilization of this interconnected environment that will penetrate through every part of people’s lives.