DIGITAL
MARKETING
MSc

Digital Marketing MSc aims at creating and giving prominence to a new generation of professionals in the scientific field of Marketing. Structured by a team of highly skilled scientists & researchers and professionals in the industry, this MSc program offers the students the opportunity to excel in the emerging field of Digital Marketing and form a scientific approach regarding this field, something that proves to be a great advantage in the labor market for this constantly evolving industry.

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Dr. Mardiris Vassilios
Director of MSc

Welcome to

Digital Marketing MSc

The objective of the Master’s Programme is the advancement of scientific knowledge in the subject of Digital Marketing and it is provided to the scientists who have graduated in a relevant subject. The Programme provides a strong foundation in theory and research.

In our global business world the use of new digital technologies in the promotion of products and services deemed necessary. As Digital Marketing yields more benefits in relation to the traditional marketing methods, businesses change their action plans including Digital Marketing in their marketing strategy.

In our modern digital era, the Internet of Things technology has been established as a system of interconnected devices (tablets, smart phones, household appliances, monitoring systems, computers, e.t.c.) which can communicate with each other using the internet. Digital Marketing has become increasingly important and can help business thrive using the interconnected environment to enter into the daily life and maximise the prospects of a marketing campaign.

 

The interdisciplinary subject of Digital Marketing connects the traditional Marketing science and Informatics. The implementation of marketing strategies includes not only the use of IT tools but also the development of new marketing methods which are designed to be effective in the environment of digital world and also can be applied in a special way at any time through the Informatics and the application of computational models.

The implementation of hybrid marketing techniques enables the companies to gain the lasting recognition of the alternative roles of traditional and Digital marketing adding on them the competitive advantage of their customers’ active participation in the customization of the promotional strategies they apply.

The MSc programme in Digital Marketing is the only in Greece that its subject is purely the Digital Marketing. The programme is offered 100% through synchronous distance learning technologies and 25% through asynchronous distance learning technologies. It is delivered by the Management Science and Technology Department of the International Hellenic University located in Kavala, Greece.

The programme aims to develop scientists who:

  • They will comprehend the basic principles of traditional and Digital Marketing as well as the design tools.
  • They will be specialised in technological platforms and tools that can be used for the implementation of digital marketing practices.
  • They will be able to develop new methodologies, techniques and procedures in the scientific subject of Digital Marketing.
  • They will have acquired skills that will upgrade their creative potentiality and improve their ability to work independently developing advanced innovative results.

 

PROGRAM OBJECTIVES

The aim of the program is to train and nurture postgraduate students with the aim of acquiring specialized scientific knowledge and experience related to the concepts, methodology, strategies and practices of Digital Marketing.

More specifically, Digital Marketing MSc aims at creating specialized scientists who will:​

Have the ability to plan, configure, evaluate and exploit the benefits and advantages of Digital Marketing.

Perceive the basic principles of traditional and Digital Marketing as well as the appropriate tools for the organization of a Digital Marketing strategic plan.

Have the specialized knowledge of the technological structures and tools that can be utilized to implement the practices of Digital Marketing.

Be able to develop new methodologies, techniques and processes in the scientific field of Digital Marketing.

Have acquired specialized knowledge and experience which will be an important asset in the preparation of their business and scientific careers.

Have the ability, expertise and experience to plan, design and implement proper Digital Marketing campaigns.

Have acquired skills that will improve their ability to work independently and in an innovative manner, in order to become eligible in the labor market.

In this way, they will contribute effectively to the development of businesses and organizations in the respective region and the Greek economy in general.

INTEREST SUBMISSION FORM

In case you are interested in participating in the Digital Marketing MSc Program, you can fill in your details in the next form and an application form will be sent to your e-mail address afterwards, which you should fill in and send to info@digital- marketing.edu.gr

Fields marked with * are required.

For more information about the program, you can contact us by phone at the following numbers:

Home: +30 2510 462 183
Mobile: +30  694 908 9807

or via e-mail: info@digital-marketing.edu.gr

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